IDEAS

It's the experience that matters.

A lot of thought goes into every one of our productions.

And not surprisingly, quite a bit of thinking comes out of them as well. We invite you to look around and check out our latest musings. Perhaps you’ll find some insight, inspiration, and perspective to incorporate into your next live experience or brainstorm.

Creating Connections: Building Community for Oncology Nurses with Heather Smith

By Projection

The most valuable thing an event can do is bring people together. That belief is behind everything we produce, and it’s why we’re launching “Creating Connections: Ask the Expert,” a new series where we talk with leaders across the meetings industry about why shared experiences still matter, what makes connection feel intentional, and how they’re designing events that keep people coming back.

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The Formula Behind a Truly Engaging General Session

By Projection

When your audience walks into your event’s plenary session, expectations are high. That opening gathering is an opportunity to harness the hopeful energy surrounding the beginning of a conference to set the tone for not just the event, but the entire year. It’s a chance to connect, align priorities, and get your message across to your audience – many of whom have traveled to be in that room. Read More

Ask the Experts: Building Partnerships with America’s Convention Centers with Kayla Scofield

By Projection

Since the pace of change in the meetings and events industry seems to be stuck on overdrive, we wanted to spend some time with experts in the field who can share what they are seeing, trends coming up (and going away) and how attendees are reacting to all of it.

This is our fourth post in our “Ask the Experts” series. (Our previous discussion about custom technology solutions with Simon Tuck can be found here, event trends with Dane Lonchay here, and about creative assets and audience engagement with Kevin Wilson here.)

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[Guide] Strategic and Innovative Event Sponsorship

By Projection

Meeting planners can use innovative sponsorships to create exceptional attendee experiences, even on a tight budget.

Today’s sponsors are looking for more than logos on banners, and meeting planners are looking for ways to do more without spending more. This guide brings those goals together.

Inside, you’ll find:

  • Insights into how sponsorships are evolving
  • Real-world examples of sponsorships funding tech and creativity
  • Practical ideas to bring to your next event
  • Guidance on measuring ROI to keep sponsors coming back

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