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contingency

Personalizing Event Experiences to Drive Engagement and Loyalty

By Projection

Imagine walking into your association’s annual meeting reception. The venue is alive with energy—conversations, laughter, and a high-energy band coaxing people onto the dance floor. Nearby, a family-friendly zone provides a space for children to play, while parents chat and unwind just a few feet away. If you’re seeking a quieter moment, cozy lounges are scattered throughout the venue, offering a perfect nook for networking and conversation. This reception truly creates an environment where every attendee feels comfortable. Read More

Creating Flexible Meetings in an Uncertain World: The Power of Contingency Planning

By Projection

In 2018, the U.S. government implemented travel restrictions that prevented federal scientists from attending scientific conferences, significantly impacting their participation in key events and collaboration opportunities. In 2019, the United Nations Climate Change Conference (COP25) was initially scheduled in Brazil, then moved to Chile, and ultimately relocated to Spain due to political unrest. That same year, the U.S. Department of Agriculture (USDA) canceled a scientific conference due to a partial government shutdown. In 2020, the UK Student Climate Network was forced to cancel their conference due (ironically) to severe weather that made the roads impassable. And, in 2021, the Insurance Accounting and Systems Association (IASA) had to quickly transition to a fully virtual meeting as Hurricane Ida hit New Orleans.

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