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[Guide] Strategic and Innovative Event Sponsorship

By July 25, 2025Projection

Meeting planners can use innovative sponsorships to create exceptional attendee experiences, even on a tight budget.

Today’s sponsors are looking for more than logos on banners, and meeting planners are looking for ways to do more without spending more. This guide brings those goals together.

Inside, you’ll find:

  • Insights into how sponsorships are evolving
  • Real-world examples of sponsorships funding tech and creativity
  • Practical ideas to bring to your next event
  • Guidance on measuring ROI to keep sponsors coming back

Whether it’s a 90-foot LED wall, immersive activations, or a podcast studio on the show floor, creative sponsorships can bring bold ideas to life — without pulling from your budget.